Understanding Diamond Shape

Best Shapes for Maximum Sparkle

RoundPrincessRadiant

Brilliant cut facets maximise fire and brilliance, the two main elements that reflect light and create a diamond's sparkle. These cuts cleverly conceal minor inclusions.

Best Shapes for Larger Looking Stones

OvalPearMarquise

These shapes have the largest face up surface area, enhancing finger coverage and giving the illusion of a larger carat weight.

Best Shapes for Clarity and Transparency

EmeraldAsscher

Step-cut facets create a hall-of-mirrors effect, emphasising clarity and transparency. These shapes require higher clarity grades for optimal beauty.

Best Shapes for Balanced, Soft Cuts

CushionHeart

Blending brilliance with softer outlines, these cuts combine vintage charm with contemporary sparkle. Heart shapes require precise symmetry to keep their iconic look.

Shape Is Not Cut

The shape is the silhouette you see from above, and it defines the diamond's personality. The cut is how the diamond has been finished: its symmetry, proportions and angles.

Start With the Classics

Round is the most popular shape and has been the default for brilliant diamonds since the 1920s. Oval, pear and radiant cuts have grown in popularity in recent years.

Consider Value per Carat

Round diamonds cost more per carat because more of the raw diamond is lost when cutting them. Fancy shapes tend to offer better value per carat.

Think About Everyday Wear

Round and oval shapes have no edges that can become brittle, whereas pear, marquise and heart shapes need a protective setting to safeguard their points.